BMW: Bus stop

9.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

South Africa

Industry:

Automotive

The new S 1000 RR has an output of 199 hp (146 kW) - 6 hp more than its predecessor. But it is not just its higher rated output that makes the Double R faster and more agile. Weighing in at 204 kg incl. ABS and traction control, it is some 4 kilos lighter than the previous version. Furthermore, it has a newly designed exhaust system without front silencer as well as a new engine set-up for increased torque, an improved output curve and many other optimised details.

Credits

Advertising Agency:

FCB, Cape Town, South Africa

Art Director:

Janine Coboz

Copywriter:

David Bassett

Group Head:

Dylan Davies

Executive Creative Director:

Mike Barnwell

Date:

May, 2016

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