McCafé: Shops

9.7

Media Type:

TV TV

Brand

brand

Agency

agency
The campaign for the McCafé range contrasts its simplicity and great taste with the complexity of the overcomplicated coffee world, with its extravagant menus and expensive price tags. It shows bamboozled customers trying to order a coffee in various cafés and then compares it to the ease with which they can do so from the McCafé range at their local McDonald’s restaurant.

Credits

Advertising Agency:

Leo Burnett London, UK

Creative Directors / Art Directors / Copywriters:

Matt Lee, Pete Hayes

Board Account Director:

Simon Hewitt

Account Director:

Sam Houlston

Senior Account Manager:

Emily Reed

Account Executive:

Gracie Smith

Agency Producer:

David Riley

Director / Production Co :

Tony Barry/ Knucklehead

Producer:

Sara Cummins

Date:

February, 2017

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