Monterey Bay Aquarium: Share the Love—BART Station Domination, 3

9.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

USA

For the month of July, the Powell Street BART station in San Francisco takes on an oceanic vibe, as the Monterey Bay Aquarium takes over the entire station with its "Share the Love" campaign by Oakland-based agency EVB. The large-scale takeover campaign, which features more than 200 printed pieces, 40 unique creative elements and 11 unique characters, creates a sense of wonder under the water, and taps the Aquarium's beloved animals to personally invite BART riders to visit them face-to-face down the coast in Monterey. With the total takeover of the Powell Street Station, EVB has created an immersive aquarium experience, complete with kelp forests and open ocean environments, and headlines delivered by the animals themselves. The Monterey Bay Aquarium's Powell Street Station takeover is one of the biggest, most extensive BART station takeovers to date. With the "Share the Love" campaign, EVB seeks to make an emotional connection with consumers, as well as remind San Franciscans and suburban Bay Area residents that one of the world's best and most admired aquariums is located just down the coast in their own backyard. The Monterey Bay Aquarium provides an unparalleled experience to nearly two million visitors each year.

Credits

Advertising Agency:

EVB, Oakland, California, USA

Executive Creative Director:

Val Carlson

Creative Director:

Chris Szadkowski

Senior Copywriter:

Kevin Turner

Senior Art Director:

Brian Ho

Designer:

Danny Yang

Director of Strategy:

Neeti Newaskar

Media Strategist:

Cari Weisburger

Managing Director:

Kathleen Foutz

Account Supervisor:

Tyson Ringey

Account Manager:

John Gilchrist

Print Producer:

Lauren Elliot

Print Production:

XYZ

Date:

July, 2017

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