Smart: Berlin
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
With its tiny size and turning circle, when you want to weave your way through a busy city, you can’t choose better than a smart. Our brief was to communicate this in a simple and charming way. So we took a simple metaphor to demonstrate this fact – threading a needle. Everybody knows how difficult this is to do – just like driving a big car through a busy city. But in a smart its easy, because a smart can thread its way through London, Berlin, Paris by fitting through the gaps other cars can’t.
Credits
Advertising Agency:
BBDO Berlin, GermanyExecutive Creative Director:
Ton HollanderCreative Managing Director:
Kristoffer HeilemannCreative Director:
Fabiano OliveiraJunior Art Director:
Till OverwienJunior Designer:
Albert PozoSenior Copywriter:
Mike BayfieldAccount Director:
Steffen GüntherJunior Account Manager:
Caspar PongsAgency Producer:
Allison MarkertArt Buying:
Eva A WengenIllustration:
Carlo StangaDate:
July, 2017
Ad of the day
Ad of the Day | Aruba Tourism Authority: The Aruba Effect
9.0
Ad of the Day | Dove: The Code
10.0
Ad of the Day | Vienna Tourist Board: Microdose Vienna
9.0
Latest News
Apr. 19, 2024
7 Reasons why THC Vape Pen is Famous Among the Youth
Then, the article investigates why THC vape pens have become so popular among young people with a discussion on seven key reasons
Apr. 19, 2024
Rubicon and IMA-HOME "Release the Sunshine" With Inspiring new Campaign for AG Barr
An irrepressible new campaign for soft drink brand Rubicon brings joy and sunshine to the everyday by transforming an ordinary