Dunkin' Donuts Gives Marathon Runner a Boost in Campaign from Martin London
Apr. 24, 2017
Martin London provided one runner at this weekend’s London Marathon with extra motivation to get to the finish line.
Scott Montgomery from Liverpool ran the London Marathon with a hilarious "carrot and stick style" Dunkin’ Donuts headgear set – the ‘Marathon Motivator’ - that dangled a giant tempting donut just 18 inches from his face.
He also wore a Dunkin’ Donut’s branded outfit alongside the message ‘Just Donut’.
Dunkin’ Donuts provided Montgomery with £2000 towards his chosen charity, Children with Cancer UK.
The Dunkin’ Donuts headgear was promoted on social media before the event with a film and print ads that mimicked 1980’s US home shopping TV, giving the hat a comical backstory that claimed it was a failed 1980’s invention. The ‘official’ line from Dunkin’ Donuts was that they had re-discovered the film in their archives and were resurrecting it for the London Marathon 2017 in order to raise money for a good cause.
The London Marathon is the biggest public spectacle of the year with 800,000 people lining the streets of the capital and the event being beamed to 196 countries.
Montgomery wore the hat to show how a delicious Dunkin’ Donut can provide extra motivation as part of his quest to run 2017 miles in multiple marathons throughout this year to provide money for the charity, which supports children living with cancer.
Daniel Fisher, executive creative director at Martin London said:
“The London Marathon is a fun event, Dunkin’ is a fun brand, and The Martin Agency is all about weird shaped ideas, so this felt like the perfect way to get involved.”
Related News
Caviar Director Jonathan Krisel & Martin Agency Take Oatmilk To Strange New Places With Help From The Roots
Chobani's latest spot Oatmilk is everywhere
Danny Robinson and Max Stinson Join The One Club Board of Directors
Both were elected by a vote of The One Club membership
The Martin Agency Announces GEICO Group Account Director
Group Strategy Director Matt Mattox to lead account
Latest News
Apr. 23, 2024
Great Guns Signs Director James Lawes
James is renowned for his command of in-camera effects, creating dizzying sequences for the likes of Chevrolet, Public Health England, and Old El Paso
Apr. 23, 2024
MoneyGram Advances Evolution of its Iconic Brand by Partnering with New Brand, Creative and Media Agencies of Record
The Company has hired four award-winning agencies of record - Prophet, Cutwater, DEPT® UK and iProspect