A&W Restaurants: National Root Beer Float Day

9.5

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Food

A&W Restaurants, America’s oldest QSR chain, is counting on star power to boost their anticipated annual National Root Beer Float Day promotion. This year, A&W recruited American sweetheart Ryan Reynolds for a campaign to raise awareness for the month-long giveaway. Just sign up for the A&W Mug Club at RootBeerFloatDay.com until August 6 (National Root Beer Float Day) for a FREE root beer float. No purchase necessary - just a suggested donation to Disabled American Veterans.

Credits

Advertising Agency:

Cornett, Lexington, USA

Executive Creative Director:

Whit Hiler

Associate Creative Director:

Randy Steward

Senior Copywriter:

Coleman Larkin

Associate Art Director:

Sarah Vaughan

Sr. Digital Engagement Manager:

Robert Baker

Jr. Digital Designer:

Jacob McDaniel

Senior Account Executive:

Danielle Havrilesko

Account Coordinator:

Audrey Moeglin

Video Producer / Director:

John Buckman

Talent:

Ryan G. Reynolds

Gaffer:

George Nathan Noe

Swing:

Spencer Wadlington

Sound:

Callaway Stivers

A&W Restaurants, Sr Director of Marketing:

Liz Bazner

A&W Restaurants, Brand Manager:

Samantha Jackson

A&W Restaurants, A&W Digital Manager:

Spencer Barrett

A&W Restaurants, Content Marketing Specialist:

Hannah Sither

Date:

July, 2022

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