AB InBev: Infected by music

10.0

Brand

brand

Agency

agency

Country:

Netherlands

A global cross-brand campaign to celebrate AB InBev's exclusive sponsorship of Tomorrowland, one of the world’s largest electronic music festivals. At the heart of the campaign is an original song and music video made exclusively for AB InBev’s Tomorrowland partnership in collaboration with globally iconic Dutch DJ and producer, Tiësto, and LA producer and DJ, JAUZ. The video aims to get people fired up for Tomorrowland, and allows those around the world who can’t be at the festival in Belgium to get infected by music. The film has multiple versions with different brands highlighted for different markets - it's a cross brand campaign.

Credits

Executive Creative Directors:

Mark Bernath, Eric Quennoy

Creative Directors:

Thierry Albert, Alvaro Sotomayor

Art Director:

Vasco Vicente

Head of Content:

Joe Togneri

Executive Producer:

Tony Stearns

Communications Planner:

Wes Young

Group Account Director:

Kirk Johnsen

Account Director:

Jonah Dolan

Account Manager:

Ben Prout

Project Manager:

Janna Harrington

Business Affairs:

Michael Graves

Date:

July, 2016