Absolut: It's in our Spirit
Media Type:
Film
Country:
Industry:
Introducing their new brand platform “It’s In Our Spirit”, Absolut has launched a major new global campaign that looks forward to a time when being togetherIRL is safe again and reminds Gen Z and millennials that no matter how popular you are online, nothing can replace real human connections.
Credits
Creative Agency:
BBH SingaporeVP Marketing:
Charl BassilChief Creative Officer:
Tad GreenoughHead of Brand Creative:
Sina NeubrandtMarketing Manager:
Filip KiiskSenior Brand Manager:
Ylva LundbergBrand Managers:
Maxime Henain, Oscar Danielsson, Hedda HelgesenAgency :
BBH SingaporeGlobal Leadership:
Joakim (jab) Borgstrom, Adam ArnoldBusiness Leadership:
Lynette Chua, Grace Lee, Alicia Tiong, Paisley Wright, Fran Suffling, Marina Atanassova, Lauren GilliesStrategy:
Lilli English, Faraaz Marghoob, Aarohi DhirProduction:
Wendi ChongBlack Sheep Studio:
Eddie Jackson, Sally Liu, Eva Loo, Sok Wah Leow, Lee Adamson, Christopher Leow, Pang Wei Fong, Tammy QuahStink:
Andrew Levene, Fran Thompson, Kelly BrownPhotographers:
GL Askew II, Conor McDonnell, Sean Marc LeeDate:
November, 2020Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration
