Ad of the Day | AIGLE: Go Out. Breathe In.

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Fashion

By 2030, more than 50% of the world’s population will be living in cities. Inevitably, our relationship with nature is weakening. However, we have never aspired so much to be reconnected to nature as we do now. It’s a source of well-being, inspiration, and wonder. With a global campaign from BETC Paris, Aigle reminds us of the importance of a deep breath of fresh air in nature and the “almost” supernatural power it has on us.

Credits

Advertising Agency:

BETC, Paris, France

Date:

November, 2022

Latest News

Sep. 08, 2026

Eight Artists Reimagine Oscar-Nominated Efthimis Filippou's Script With AI

Oscar-nominated screenwriter Efthimis Filippou, behind The Lobster, The Killing of a Sacred Deer and Kinds of Kindness, collaborates with MikeTeevee on a new experiment in AI filmmaking

Sep. 08, 2026

The Iconic Dupe: OMHU Copied its Own Sofa

The limited edition "dupe-version" TEDY™ sofa dropped in a familiar "dupe-orange" colourway