Ad of the Day | Amex Gold: Unsigned

8.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Financial Services

American Express is putting the spotlight on new musical talent in its latest campaign to celebrate the rewards people can earn and use with the Amex Gold Card. The film is set in a gig where the star performer is Jazzie Martian, the winning artist of the recent American Express Gold Unsigned initiative. American Express launched the Amex Gold Unsigned competition in partnership with NME, Mixmag, Syncr and BIMM to uncover, mentor and support the best unsigned music artists, and to provide its music-loving audience with engaging and relevant content.

Credits

Advertising Agency:

Dentsu Creative

Creative Directors:

Paul Cohen, Sarah Bamford

Senior Art Director:

Woody Woods

Senior Copywriter:

Owen Evans

Project Director:

Bianca Dubois

Business Director:

David McColl

Senior Account Director:

Christopher Doggett, Sophie Gorman

Senior Account Manager:

Madeleine Burton

Account Executive:

Ottilie Stephenson

Strategy Director:

June Fong, Trevor Lindroos

Agency TV Producer:

Roz Prentice

Production Company:

Bullion

Director:

Joao Retorta

Head of Production:

Guy Fuhrer

Producer:

Joel Spencer

Editing:

Final Cut

Media Agency:

Universal McCann

Illustration:

Kitchen

Animation:

Jelly London

Grading:

Electric Theatre

Date:

October, 2022

Latest News

Aug. 03, 2026

The Cream Rises: Burnley FC and JJ Watt Unveil the New 2026/27 Away Kit

Burnley Football Club is proud to unveil its new 2026/27 away kit, a project nearly two years in the making and led from start to finish by club co-owner and NFL great JJ Watt

Aug. 03, 2026

Taco Bueno’s New Hot Honey Taco Keeps Getting Stolen in New Campaign

The Hot Honey Fried Chicken Taco, the brand’s first collaboration with Mike's Hot Honey, marks Taco Bueno’s unique entry into the booming trend