Ad of the Day | Amex Gold: Unsigned

8.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Financial Services

American Express is putting the spotlight on new musical talent in its latest campaign to celebrate the rewards people can earn and use with the Amex Gold Card. The film is set in a gig where the star performer is Jazzie Martian, the winning artist of the recent American Express Gold Unsigned initiative. American Express launched the Amex Gold Unsigned competition in partnership with NME, Mixmag, Syncr and BIMM to uncover, mentor and support the best unsigned music artists, and to provide its music-loving audience with engaging and relevant content.

Credits

Advertising Agency:

Dentsu Creative

Creative Directors:

Paul Cohen, Sarah Bamford

Senior Art Director:

Woody Woods

Senior Copywriter:

Owen Evans

Project Director:

Bianca Dubois

Business Director:

David McColl

Senior Account Director:

Christopher Doggett, Sophie Gorman

Senior Account Manager:

Madeleine Burton

Account Executive:

Ottilie Stephenson

Strategy Director:

June Fong, Trevor Lindroos

Agency TV Producer:

Roz Prentice

Production Company:

Bullion

Director:

Joao Retorta

Head of Production:

Guy Fuhrer

Producer:

Joel Spencer

Editing:

Final Cut

Media Agency:

Universal McCann

Illustration:

Kitchen

Animation:

Jelly London

Grading:

Electric Theatre

Date:

October, 2022

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