Ad of the Day | Barilla: CareBonara
Media Type:
Film
Carbonara is the most famous pasta recipe in the world. But how did it all start?
Rome, 1944. An Italian cook meets a young American soldier with a mission: to set up a special meal for the Allied forces stationed in the city. Discover the legend behind the origins of carbonara, a dish prepared for the first time to take care of someone that’s still continuing today to bring everyone together. On April 6th for #CarbonaraDay prepare a carbonara for whoever you care.
Inspired by this story of caring, Barilla, who has always believed in the power of pasta to unite everyone, turned #Carbonara into #CareBonara, the ideal recipe to take care of people.
And to make a real gesture of care, Barilla will be next to Food For Soul - the nonprofit founded by chef Massimo Bottura and Lara Gilmore - supporting their mission and sustainability initiatives around the world, with a donation of 1 million pasta dishes throughout 2021, nourishing socially vulnerable individuals through the organization’s operational partners in Refettorio projects in Europe, the Americas and Asia.
Credits
Advertising Agency:
Alkemy, Milan, ItalyExecutive Creative Directors:
Jan Mattassi, Marco TironiStrategy Director:
Niccolò RigoLead Copywriter:
Demetrio ChiricoSenior Art Director:
Mauro BredaDirector:
Xavier MairesseDOP:
Emanuele ZarlengaClient Services Director:
Federica BusinoAccount Director:
Edvige CrescibeneSocial Media Strategist:
Andrea BiolcattiCreative Team:
Massimo Paternoster, Giulio Frittaion, Christian Leoni, Salvatore Specchia, Yuri Alfieri, Federico CapitaniLine Producer:
Daniele EspositoProducer:
Chiara AgrestaAssistant Producer:
Filippo GiordaniPhotographer:
Andrea MetafuniStoryboard & End Credits:
Camillo SancisiEditor:
Lorenzo ColugnatiAssistant Editor:
Fabrizio FerigoColorist:
Walter VolpattoMusic Supervision, SFX, Sound Design:
Jackleg StudioDate:
April, 2021
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 19, 2026
AT&T Releases "Wake Up With Craig: The Movie"
The short film from AT&T, BBDO West and director David Shafei recently premiered at the Tribeca Film Festival
Jun. 18, 2026
DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time
Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation