Ad of the Day | Canal+: The Secret of Wakany
Media Type:
Film
According to studies, people in France spend an average of 3 hours and 46 minutes watching TV programs every days. For series, the website tiii.me allows you to measure how much time you have spent watching series in your life. But beware, the combined result can quickly be counted in months! Yes, binge-watching has become a real social phenomenon. And it's this passion for series that CANAL+ chose to address in its new brand campaign, with a surprising angle: the disappointing endings of series. We have all passionately been following a series whose end has disappointed us, leaving a bitter taste in the years we have devoted to it.
Credits
Advertising Agency:
BETC Paris, FranceChief Creative Officer:
Stéphane XiberrasArt Director:
Eric AstorgueCopywriter:
Martin RocaboyAssistant Art Director:
Anouk BossoisStratgic Planners:
Sebastien Houdusse, Mia AssorTraffic Manager:
Elodie DianaGlobal Head of Production:
Karim NaceurTV Producer:
Slim TrabelsiAgency Post Producer:
Heloise RoussierProduction Comppany:
PartizanExecutive Producer:
Khalid TahharSound Company:
GumDirector:
Antoine Bardoit-JacquetDate:
January, 2023
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