Ad of the Day | Canal+: The Secret of Wakany

9.5

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Media

According to studies, people in France spend an average of 3 hours and 46 minutes watching TV programs every days. For series, the website tiii.me allows you to measure how much time you have spent watching series in your life. But beware, the combined result can quickly be counted in months! Yes, binge-watching has become a real social phenomenon. And it's this passion for series that CANAL+ chose to address in its new brand campaign, with a surprising angle: the disappointing endings of series. We have all passionately been following a series whose end has disappointed us, leaving a bitter taste in the years we have devoted to it.

Credits

Advertising Agency:

BETC Paris, France

Agency Managers:

Bertille Toledano, Mathilde Lancon, Tenee Diouf

Chief Creative Officer:

Stéphane Xiberras

Art Director:

Eric Astorgue

Copywriter:

Martin Rocaboy

Assistant Art Director:

Anouk Bossois

Stratgic Planners:

Sebastien Houdusse, Mia Assor

Traffic Manager:

Elodie Diana

Global Head of Production:

Karim Naceur

TV Producer:

Slim Trabelsi

Agency Post Producer:

Heloise Roussier

Production Comppany:

Partizan

Executive Producer:

Khalid Tahhar

Sound Company:

Gum

Director:

Antoine Bardoit-Jacquet

Date:

January, 2023

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