Ad of the Day | Cemento Sol: SightWalks
Media Type:
Film
Brand
Agency
Country:
Industry:
Circus Grey Peru joined forces with Cemento Sol and the Miraflores District Municipality to revamp the sidewalks in Lima municipality by installing a system of tactile tiles. These tiles enable visually impaired individuals to navigate with complete autonomy. It's an innovative system developed and co-created with associations dedicated to the visually impaired in Peru, expanding on and improving the existing signage system present in major cities worldwide.
Credits
Advertising Agency:
Circus Grey, PeruGlobal Chief Creative Officer:
Gabriel SchmittPresidente & CCO Grey Latam:
Diego MedvedockyGlobal Head of Creative Excellence:
Maru SokolowskiChief Reputation Officer Grey Latam:
Florencia KesslerCreative Chairman & CEO:
Jose Rivera y PierolaExecutive Creative Director:
Gonzalo AsteCreative Directors:
Percy Rocha, Miguel UcananHead of Content:
Rodrigo CastroAccount Director:
Vanessa OrtegaAccount Executive:
Lorena Gomez , Yessica OrdonezHead of Production:
Vanessa GomezProduction Director:
Kathy SantillanaDate:
December, 2023More from Unacem
Unacem: Life signal
0.0
Ad of the day
Ad of the Day | Zij-kant: Show Eomen the Respect they Deserve
9.0
Ad of the Day | Hyundai: Clearly Committed
9.8
Ad of the Day | Fini: Fallin' in Love
0.0
Latest News
Apr. 18, 2025
New PSAs Aim to Help Families Identify Subtle Signs of Alzheimer's in Loved Ones
Ad Council and Alzheimer's Association launch a campaign on early warning signs, focusing on Black Americans, who face double the risk
Apr. 18, 2025
Bodyarmor Sports Drink Unveils Bold New Look and National Campaign, Staying True to its Authentic DNA
To celebrate this historic milestone for the brand, BODYARMOR is launching its largest national campaign in brand history, titled "Choose Better"