Ad of the Day | Citroen: The Revolution has Begun

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Automotive

For too long, electric cars have been the exclusive domain of the ultra-wealthy or the eco-virtuous, priced far beyond the reach of ordinary people. But now, Citroën is breaking down barriers with the introduction of the e-C3. Priced from €23,300 (or €99 a month), the e-C3 is set to revolutionize the electric vehicle market, making all-electric mobility accessible to everyone. The paradigm is about to shift, hard.

Credits

Advertising Agency:

BETC Paris, France

Chief Creative Officer:

Stéphane Xiberras

Creative Director:

Nicholas Bakshi

Copywriter:

Matt Jones

Art Director:

Abi Stephenson

Designer:

Anthony Tavares

Director:

Fredrik Bond

Production Companies:

Very Content, Stink

Date:

May, 2024

Latest News

Jun. 18, 2024

Cannes Lions International Festival of Creativity Announces Winners Across the Lions in the Entertainment and Craft Tracks

Germany takes home two Grands Prix, one for "The Square Meter" and another for "The 100th Edition"

Jun. 18, 2024

Diageo Brasil wins Grand Prix at Cannes Lions with Johnnie Walker's "Errata at 88" Campaign

The exciting campaign that corrects a historic error in Brazilian music and celebrates diversity and inclusion was highlighted at the most significant global event