Ad of the Day | Clorox: Clean Matters


Media Type:

Film Film







Clorox believes clean is more than getting rid of dirt and germs. Sure, it’s about wiping away what came before, but it’s also about celebrating what happens after. Clean is just the beginning - and then comes togetherness, family, mourning, pride, laughter, closure, sanctuary… What comes next is everything.


Advertising Agency:

FCB San Francisco, USA

Chief Creative Officer:

Karin Onsager-Birch

Creative Director:

Rodrigo Linhares

Senior Art Director:

Juliana Ardilla

Chief Strategy Officer:

Simon White

Planning Director:

Ryan Riley

EVP, Management Director:

Cary Pierce

SVP, Management Directors:

Sue Redington, Gwen Hammes

VP, Account Director:

Sara Wallace

Senior Account Executive:

Courtney Whiting

Account Executive:

Raisa Callazo

VP, Director of Integrated Production:

Elizabeth Morse

Broadcast Producer:

Elizabeth O'Toole

Director of Business Affairs:

Mary Marhula

Production Company:

Park Pictures


The Mercadantes

Executive Producer:

Scott Howard

Line Producer:

Colin Moran

Post Production:



Kim B. Christensen/ Noises Digital


September, 2017

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