Ad of the Day | Coca-Cola: Together the Magic Happens

7.8

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Brazil

Coca-Cola took advantage of an opportunity to spark a cultural debate with a black Santa Claus.

Credits

Advertising Agency:

WMcCann, Sao Paulo, Brazil

Chief Commercial Officers:

Hugo Rodrigues, André Marques

Chief Operating Officer :

Kevin Zung

Executive VP and General Director of WMcCann Rio:

Marcio Borges

Creative Director:

Ricardo Weitsman

Associate Creative Director:

Felipe Gomes

Creatives:

Alexandre Xela Oliveira, Bruno Mukai, Felipe Latgé, Ricardo Weitsman, Felipe Gomes/ Globo Team

CSO:

Renata Bokel

Planning:

Evelyn Cristina, Luiza Portella, Jorge Gloss , Marianna Valmoré

Attendance:

Fabricio Aurichio, Renata Veloso, Barbara Santana, Marcella Braga, Renata Milhas

Media VP:

Andre Franca

Media:

Elton Baesso, Lorena Dias, Bruno Mendes, Guillermo Perret

Digital Media:

Dianne Di Celio, Felipe Figueiredo, Mayara Ferreira, Alarico Antunes

BI:

Raquel Scrivano, Viviane Vela, Anny Atti, Geisy Panisset, Miguel Masuet, Mariana Zinsly

Production VP:

Tato Bono

Integrated Production:

Juliana Lutterbach, Mariana Veronez

Video Editors:

Yuri Porto, Andre Penha

Post-production:

Hugo Gama

Audio Producer of the adapted film:

Sonido Antro

Musical supervision:

Lucas Duque

Editing, sound design and mixing:

Joao Miguel

Service:

Alessandra Ferreira, Ligia Susini

Visual Post-Production:

Ciro Sollero

Graphic Production:

Nereu Marinho, Mauricio Martim, Ricardo Pereira

Digital Production:

Juliana Lutterbach, Mariana Veronez

Projects:

Erika Casal, Felipe Ribeiro

Public relations:

Kerena Neves, Bruna Ramos

Coca-Cola team:

Poliana Sousa, Yugo Motta, Erika Wolthers, Lais Emiliao, Marina Peixoto, Helena Bertho

Date:

December, 2020

Latest News

Oct. 14, 2024

Epoch Welcomes Director Ric Cantor to UK Roster

Epoch will represent Ric in the UK, Amsterdam, Ireland, and Asia

Oct. 14, 2024

Ogilvy Consulting Paris Appoints Lorya Roblin Partner

She will work closely with Benoit de Fleurian, Head of Ogilvy Consulting Paris