Ad of the Day | Corsair: Luggage

10.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

France

Industry:

Transport, Tourism

The creative idea was to avoid all conventional media while attracting the maximum attention. When getting off the plane, passengers flock to baggage claim, where what they're focused on the most is getting their suitcases, checking each bag that comes through to see if it's theirs – so, why not take advantage of this by using competitors’ luggage carousels to get a few messages across?

Credits

Advertising Agency:

Australie.GAD

Executive Creative Director:

Philippe Boucheron

Creatives:

Mickael Jeanne, Alexandre Annequin

Account Team:

Thierry Taglioni, Ulysse Boudot

Production:

Pauline Eluecque, Camille Feraud, Charly Cuvillier

Marketing & Communication Director:

Martine Haas

Operational Marketing Manager:

Murielle Petiphar

Webmarketing Manager:

Laura Paris

Operational Marketing Coordinator:

Gloria Pires

Date:

June, 2023

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