Ad of the Day | Dove: The Code

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Health, Beauty

In an impactful stride towards real beauty representation, Dove has unveiled, "The Dove Code", to mark 20 years of the Campaign for Real Beauty. The campaign was created by Brazilian independent agency Soko, to challenge and transform the portrayal of women on AI-generated content. At the heart of the campaign Dove commits to never using AI to replace real women in its ads. By showcasing the embedded Dove's principles into AI, the campaign seeks to redefine what beauty looks like in the digital age, ensuring of beauty. The Real State of Beauty: a global report by Dove revealed the impact of AI on body confidence, with 1 in 3 women feeling pressure to alter their appearance because of what they see online, even when they know it’s fake or AI generated.

Credits

Advertising Agency:

SOKO, Sao Paulo, Brasil

Date:

April, 2024