Ad of the Day | Dove: The Code
Media Type:
TV
Brand
Agency
Country:
Industry:
In an impactful stride towards real beauty representation, Dove has unveiled, "The Dove Code", to mark 20 years of the Campaign for Real Beauty. The campaign was created by Brazilian independent agency Soko, to challenge and transform the portrayal of women on AI-generated content. At the heart of the campaign Dove commits to never using AI to replace real women in its ads. By showcasing the embedded Dove's principles into AI, the campaign seeks to redefine what beauty looks like in the digital age, ensuring of beauty. The Real State of Beauty: a global report by Dove revealed the impact of AI on body confidence, with 1 in 3 women feeling pressure to alter their appearance because of what they see online, even when they know it’s fake or AI generated.
Credits
Advertising Agency:
SOKO, Sao Paulo, BrasilDate:
April, 2024
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 25, 2026
Bountiful Cow Wins Butternut Box Brand Media Account
The agency will lead above-the-line media strategy, planning and buying for Butternut Box, supporting the brand as it continues its mission to make fresh food
Sep. 25, 2026
D&AD Awards Four Black Pencils and Reveals 2026 Global Rankings
Isle of Any's Your Way Out for Coinbase receives two Black Pencils for Visual Effects and Production Design