Ad of the Day | Heinz: Proud Sponsor of Calcio Mangiato

9.7

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Italy

Industry:

Food

There is only one thing Italians love as much as their food, and that is football. Every match comes with its unique and magical rituals whether in a stadium, at home, or restaurant. It’s undeniable that, in Italy, the most recognized association with football is the sandwich. It is this special relationship that inspired Heinz’s new brand platform for sauces - "Proud Sponsor of Calcio Mangiato" - created by DUDE Milan.

Credits

Advertising Agency:

DUDE, Milan, Italy

Chief Creative Officers & Partners:

Livio Basoli, Lorenzo Picchiotti

Creative Directors:

Davide Labo, Luca Riva

Head of Content:

Ludovica D'Aquino

Art Director:

Mariano Barresi

Copywriter:

Alessandro Magnani

Junior Art Director:

Marzia Cimino

Junior Copywriter:

Camilla Vigano

Client Director:

Elena Panza

Account Director:

Martina De Siervo

Account Manager:

Silvia Asta

Digital PR Manager:

Vittoria Caron

Chief Strategy and Innovation Officer:

Lorenzo Foffani

Strategy Director:

Marco Mammino

Integrated Production Director:

Matteo Pecorari

Senior Producer:

Maria Chiara Muglia

Producer:

Vincenzo Perrotta

Head of Physical Production:

Simone Raddi

Junior Production Coordinator:

Francesca Di Donna

Post Production Director:

Seba Morando

Post Producer:

Miriam Ottina

Senior Film Editor:

Niccolò Gobbi

Motion Designer:

Gabriele Frigimelica

Junior Film Editor & Motion Designer:

Federico Catania

Editor:

Davide Vitola

Colorist:

Giorgia Meacci

Music and Mix:

Magma Music Agency

Director:

Alessandro Redaelli

Autor:

Ruggero Melis

DOP:

Tommaso Merighi

Scenography:

Amalia Valsecchi

Photographer:

Glauco Canalis

Media Agency:

Carat

Influencer Marketing Agency:

Dentsu Creative

Talent Agencies:

Innova Agenzia

Sandwich Heroes:

Mauro Perosin, Massimo e Sofia Dardano, Ruggiero Lentini

Date:

January, 2024

Latest News

Jul. 26, 2024

Samsung has Created The Openness Medal Campaign in Collaboration with BBH London

To drive engagement with Gen Z audiences around Samsung's Paris 2024 theme, Samsung has created The Openness Medal campaign

Jul. 26, 2024

Heathrow Launches Summer Campaign by St Luke's, where Travel is About far More than Getting from A to B

Passengers are reminded that journeys which start from Heathrow are about a lot more than simply getting to the destination