Ad of the Day | Honda: The Chase

10.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

Industry:

Automotive

In the social media campaign “The Chase,” Honda partnered with social media wizard and director Ari Fararooy, RPA and Warm & Fuzzy to create a mechanical predator that could challenge Honda’s fastest model. The creature runs, flies and jets after its prey in a mesmerizing chase. In each chapter of this three-video series, the steel-eating creature morphs into a faster version of itself. Each video was crafted to loop back to the beginning, making for a visual that will stop scrollers in their tracks.

Credits

Advertising Agency:

RPA, USA

Production Company:

Beverly Hills Aerials

Director:

Ari Fararooy

VFX Studio:

Warm & Fuzzy

VFX Creative Directors:

John Bashyam, Andrew Jerez

VFX Executive Producer:

Chris Grey

Animator:

Matt Parent

Modeler / Rigger:

Alex Tyemirov

Lighters:

Kevin Ferrara, Tovonaina Andriamampionona

Compositor:

Tovonaina Andriamampionona

Concept Art:

Kyle Brown

Concept Art Producer:

Michael Pecchia

FX:

Mitch Fields

Motion Graphics:

Michael Kuzmich

Date:

December, 2020

Latest News

Apr. 19, 2024

Hours of Sleep Turn into Products, Trips, and Even Cash in Rewards Program for Drivers

Initiative is designed to promote safer roads and better health for professionals who drive for a living

Apr. 19, 2024

Freepik Unveils AI-Driven Design Transformations, Revitalizing Local Small Businesses in San Francisco's Excelsior District

From conception to fruition, Freepik’s AI-assisted designs enhance business storefronts, interiors and merchandising in record time