Ad of the Day | Lay's: Distracted Stadium
Media Type:
Film
Brand
Agency
Country:
Industry:
Lay’s new global football campaign shows just how distracting a bag of Lay’s is…on the biggest football stage ever. Set inside a 70,000 seater football stadium on a UEFA Champions League night, the hero film, “Distracted Stadium”, playfully captures what happens when one person opens a bag of Lay’s; we watch as thousands of fans, cameramen, match officials, players and more, are pulled towards the Lay’s to join in the fun, with a few surprises along the way! The campaign features Leo Messi, Paul Pogba and – in a first for Lay’s football – women’s UCL superstar, Lieke Martens, across a number of exciting touchpoints, including digital content and limited edition packaging.
Credits
Advertising Agency:
180Kingsday, Amsterdam, NetherlandsCreatives:
Helen King, Alex BolderoffProducer:
Mike WinekBrand Director:
Jim O'ReganAccount Director:
Max HurfordProduction Company:
Academy FilmsDirector:
Jack DriscollProducer:
Tom CartwrightDirector of Photography:
Tat RadcliffePost Production Company:
The MillExecutive Producer:
Chris AllenProducer:
Tom MantonColourist:
James Bamford2D Lead Artist:
James Mac3D Lead Artist:
Ben BlundellEditorial:
Cut + RunEditor:
Ben CampbellAudio Post Production:
Stainless SoundAudio Post Producer:
Nick SmithDate:
March, 2020
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