Ad of the Day | Lay's: Distracted Stadium

8.2

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Netherlands

Industry:

Confectionery, Snacks

Lay’s new global football campaign shows just how distracting a bag of Lay’s is…on the biggest football stage ever. Set inside a 70,000 seater football stadium on a UEFA Champions League night, the hero film, “Distracted Stadium”, playfully captures what happens when one person opens a bag of Lay’s; we watch as thousands of fans, cameramen, match officials, players and more, are pulled towards the Lay’s to join in the fun, with a few surprises along the way! The campaign features Leo Messi, Paul Pogba and – in a first for Lay’s football – women’s UCL superstar, Lieke Martens, across a number of exciting touchpoints, including digital content and limited edition packaging.

Credits

Advertising Agency:

180Kingsday, Amsterdam, Netherlands

Creative Directors:

Ed Ryder, Joe Craig

Creatives:

Helen King, Alex Bolderoff

Producer:

Mike Winek

Brand Director:

Jim O'Regan

Account Director:

Max Hurford

Production Company:

Academy Films

Director:

Jack Driscoll

Producer:

Tom Cartwright

Director of Photography:

Tat Radcliffe

Post Production Company:

The Mill

Executive Producer:

Chris Allen

Producer:

Tom Manton

Colourist:

James Bamford

2D Lead Artist:

James Mac

3D Lead Artist:

Ben Blundell

Editorial:

Cut + Run

Editor:

Ben Campbell

Audio Post Production:

Stainless Sound

Audio Post Producer:

Nick Smith

Date:

March, 2020