Ad of the Day | McDonald's: International Women's Day


Media Type:

Film Film









Today, on International Women’s Day, McDonald's flip their Golden Arches to celebrate the women who have chosen McDonald's to be a part of their story. In this video, This is a video about Patricia Williams, who was determined to show her daughters the value of hard work. 30 years later, she and her daughters are the owners of 18 McDonald's restaurants.


Creative Agency:

We Are Unlimited, USA

Chief Creative Officer, DDB North America:

Ari Weiss

Chief Creative Officers, We Are Unlimited:

Toygar Bazarkaya, Mark Mulhern

Chief Delivery Officer:

Denis Budniewski

Chief Production Officer:

Jon Ellis

Executive Creative Director:

John Hansa

Creative Directors:

Vic Sanchez, Jon Morgan

Senior Art Director:

Emily Walton

Senior Copywriter:

Sarah Uchison


Liza Rush

Art Directors:

Caitlin VanderKlok, Georgia Taylor


Sarah Dembkowski

Videographer / Photographer:

Mason Adams

Senior Integrated Producer:

Otto Linwood

Content Producer:

Nikki Calabrese

Group Business Directors:

Chris Bergen, Melanie Behling

Account Executives:

Jessa Gianotti, Ellese Meyer

Senior Social Strategy Lead:

Emily Bader

Senior Narrative Strategist:

Carly Starratt

Associate Director Social Strategy:

Daniela Vieira

Advertising Agency / Network Partner:

DDB Canada

Executive Vice President, Chief Creative Officer:

Cosmo Campbell

Executive Creative Director:

Dean Lee

Senior Art Director:

John Larigakis

Production Company:

Sanctuary Content

Executive Producer:

Preston Lee


Elle Ginter


Tyler Boylan

Director Photography:

Allison Anderson


Arcade Edit

Managing Partner:

Damian Stevens

Head of Production:

Kirsten Thon-Webb

Executive Producer:

Crissy DeSimone

Senior Producer:

Rebecca Jameson


Kim Bica

Assistant Editor:

Dean Miyahira, Andy Trecki

Audio Post:

We Are Unlimited

Edit (Online / VFX):


Creative Directors / Partners:

Jonah Hall, Kevin Lau

Executive Producer:

Sabrina Elizondo

Head of Production:

Melody Alexander

Senior VFX Producer:

Emily Avoujageli


Miles Kinghorn

Lead Flame Artist:

Brian Shneider

Flame Assists:

Brandon Harden, Brack Hightchew


Boxer Brand Design

V.P., Creative Director:

Diana Samper

Account Director:

Lisa Burgess

Senior Account Executive:

Brian Torbik

Associate Director, Social Media:

Eric Dornbrook

Associate Director:

Samantha Bartucci

Social Media Supervisor:

Maura McNaulty

Social Media Strategist:

Lexi Wozny


March, 2018

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