Ad of the Day | The Hunger Project: Hungry for Hunger
Media Type:
![Film](https://adsofbrands.net/images/media_type/1/14804106909798.jpeg)
Country:
Industry:
The idea for the campaign Hungry for Hunger:
"Hungry" [huhng-gree]
1. feeling an uneasy or painful sensation from lack of food
2. strongly motivated (as by ambition)
When searching for new employees, many employers use the word 'hungry' in the job description because they want to attract driven, ambitious people. The Hunger Project is a non-profit organization that wants to end hunger by 2030 by empowering people who are hungry – for change. That's why The Hunger Project decided to target companies looking to expand their business by hiring 'hungry' people. For every new job ad featuring the word 'hungry', an automated email is sent to the employer.
Number of job ads with the word 'hungry’: 15 new per day
Number of new contacts and possible business partners for The Hunger Project Sweden: 15 per day
Credits
Advertising Agency:
Round & Round, SwedenArt Director:
Hanna Eriksson WiitaCopywriter:
Petter EsbjörnssonAccount Director & PR:
Sofie GustafssonDigital Production:
From Stockholm With LoveDate:
March, 2018Ad of the day
![](https://adsofbrands.net/images/commercial/1/17218939356544.jpeg)
![](https://adsofbrands.net/images/commercial/1/1721219663174.jpeg)
![](https://adsofbrands.net/images/commercial/1/17205252978883.jpeg)
Latest News
Jul. 26, 2024
Samsung has Created The Openness Medal Campaign in Collaboration with BBH London
To drive engagement with Gen Z audiences around Samsung's Paris 2024 theme, Samsung has created The Openness Medal campaign
Jul. 26, 2024
Heathrow Launches Summer Campaign by St Luke's, where Travel is About far More than Getting from A to B
Passengers are reminded that journeys which start from Heathrow are about a lot more than simply getting to the destination