Ad of the Day | Women in Tech: Beyond Ceilings

10.0

Media Type:

Film Film

Brand

brand

Country:

France

From a young age, girls are taught that the sky has limits. From experiencing gender bias in school to being promoted more slowly than their male peers, women face the pervasive “glass ceiling” in many ways. Globally, women hold only 28.2% of management positions in the workplace. Of all CEOs of global Fortune 500 companies, 5.8% are female. Despite the progress made in recent decades, if the current pace of change continues, women’s share of leadership positions will reach only 30% by 2050.

Credits

Advertising Agency:

WAY TV, Paris, France

Production Company:

Colossale

Executive Creative Director:

Ugo Martinez

Executive Producer:

Vlad Cojocaru

Director:

Maïlis

Producers:

Shota Alania, Sandro Alania

Music:

Ali Helnwein

Editor:

Nick Yumul, Graham Chisholm

Colour Grade:

Julien Alary

VFX:

Feather

Production Designer:

Polina Rudchik

Date:

May, 2024