AIB: Me2U
Media Type:
Film
Brand
Agency
Country:
Industry:
AIB is promoting its new Me2U money transfer service on the biggest NFC enabled ooh campaign to date in Ireland. The NFC element of the campaign consists of 500 Adshel 6 Sheets, 10 fully wrapped bus shelters and 55 6 Sheets located in cinema lobbies across the country. The NFC tag sends the user to the app download page via their mobile phone. The campaign was planned by Starcom and Source ooh.
Credits
Advertising Agency:
Rothco, Dublin, IrelandCreative Director / Art Director:
Damien HanleyCopywriter:
Jude HealyAgency Producer:
Jessica DerbyProduction:
AntidoteDirector:
Shane GriffinProducer:
Andrew FreedmanPost Production House:
Screen SceneDate:
January, 2014
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