American Express: Finger Marathon

9.0

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

Japan

When the Tokyo Marathon 2018 became oversubscribed, the race’s official American Express, came up with a fun and innovative way to allow the greater public to participate. Partnering with Ogilvy Tokyo, they built a 3D digital replica of the race’s route and avatar runners. “Finger Marathon” was presented at the Tokyo Marathon Expo 2018 the weekend of the race. Visitors were able to sign up for an American Express card, which gave them immediate access to “run” in the virtual race using their fingers. American Express made hundreds of dreams come true and increased new membership recruitment 143% from the previous year.

Credits

Advertising Agency:

Ogilvy, Tokyo, Japan

Date:

February, 2018

Latest News

Dec. 05, 2024

Dashlane Urges Consumers to Keep Drama at Bay as it Makes a Turn to B2B Advertising

As the enterprise credential manager of choice, Dashlane empowers IT administrators with innovative + secure tools

Dec. 05, 2024

Joe Robbins Joins The Many as Director of Emerging Technology and Innovation

Robbins, a media and tech veteran with more than 20 years of experience, will lead the agency’s efforts to integrate emerging technologies into client projects