American Express: Finger Marathon
Media Type:
Experiential
Brand
Agency
Country:
Industry:
When the Tokyo Marathon 2018 became oversubscribed, the race’s official American Express, came up with a fun and innovative way to allow the greater public to participate. Partnering with Ogilvy Tokyo, they built a 3D digital replica of the race’s route and avatar runners. “Finger Marathon” was presented at the Tokyo Marathon Expo 2018 the weekend of the race. Visitors were able to sign up for an American Express card, which gave them immediate access to “run” in the virtual race using their fingers. American Express made hundreds of dreams come true and increased new membership recruitment 143% from the previous year.
Credits
Advertising Agency:
Ogilvy, Tokyo, JapanDate:
February, 2018More from American Express
American Express: Fringe and Forget
9.0
American Express: Make them a Fan
9.0
American Express: Love Hate Running
9.0
American Express: Theres Always More With Amex
9.7
American Express: All in a Days Work
10.0
American Express: Great Ideas Travel
9.0
AMEX: Flexibility
9.0
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 02, 2026
We Are Social Introduces new Creator Marketing Model to Combat Outdated Influencer Approaches
New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies
Oct. 02, 2026
People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign
Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy