Amex: Its For Us

8.7

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Financial Services

American Express has launched a new campaign for the UK market that shows how its Platinum Cardmembers feel empowered to break through any limitations to enjoyment by using their card to unlock rich rewards and experiences. Running in the UK across BVoD, cinema, online, social and digital out of home, the campaign showcases people smashing through limiting perceptions to a more joyfilled view, across a range of amazing settings.

Credits

Advertising Agency:

Dentsu Creative, UK

Chief Creative Officer:

Julie Scelzo

Executive Creative Director:

Sue Higgs

Executive Creative Director / Copy Writer:

Tom Smith

Executive Creative Director / Art Director:

Darren Urquhart

Business Director:

David McColl

Senior Account Director:

Sophie Gorman

Senior Account Manager:

Madeleine Burton

Account Executive:

Ottilie Stephenson

Head of Strategy:

June Fong

Agency Head of Intergrated Production:

Callum Furminger

Agency Senior Producer:

Elaine Coyle

Agency Production Assistant:

Cordelia Grossman

Head Of Design:

Alex Fairman

Senior Designer:

Fabrizio Festa

Senior Artworker:

Chris Holiday

Production Company:

Bullion Productions

Director:

Ryan Patrick

Executive Producer:

Guy Fuhrer

Producer:

Joel Spencer

Editor House:

The Quarry

Editor:

Megan Thorne

Post Production Company:

Electric Theatre Collective

Colourist:

Jason Wallis

VFX 2nd Lead:

Petter Lindholm

Head Of Production/Exec Producer:

Matt Williams

Post Production Producer:

Emma Hughes

Sound Post Production:

Wave

Sound Engineer:

Jack Patterson

Sound Producer:

Ellie Brandwood

Photographers:

The Wade Brothers

Photographers Agent:

Making Pictures

Production Company:

Nomad Productions

Producers:

Damon Macdonald, Coco Wolf, Jesse Stagg

Retouching:

Alex Stout, Gareth Ling, Jim Wooten

Date:

May, 2023

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