Aquafresh: Hijack
Media Type:
AmbientCountry:
Industry:
Aquafresh White & Shine does not only clean teeth, it also helps to make them whiter. So when over 5000 billboards are left empty and white, the perfect moment to put a smile on people’s faces is a fact.
In less than 24 hours we claimed over 1500 billboards, reaching 670.000 commuters. And because of broad media attention, another 400.000 people after the activation. And like Aquafresh White&Shine toothpaste the stickers left no residue. They were easily removed, leaving only the positive impact of this guerrilla activation.
Credits
Advertising Agency:
Publicis Amsterdam, NetherlandsDate:
December, 2019More from Aquafresh
Aquafresh: Patisserie White 8.0Ad of the day
Ad of the Day | Ford: Big Cat Energy 0.0 Ad of the Day | Vodafone: Christmas 10.0 Ad of the Day | Burger King x KFC: BFF Burger 10.0Latest News
Dec. 06, 2024
Gerety Awards Toasts to the Winners in London
Past and present jury members, entrants, and London creatives gathered at Forsman & Bodenfors London to celebrate the UK winners with cocktails and a live Gerety Talk
Dec. 06, 2024
Mercedes-AMG PETRONAS F1 Team Bids an Emotional Farewell to Lewis Hamilton with a Global Campaign by AMV BBDO
This is the first campaign developed by AMV BBDO after winning the Mercedes F1 Team account through competitive pitch