Asahi: Super Dry
Media Type:
Film
Country:
Industry:
Asahi has enlisted the talents of FAMILIA director Fausto Beccati to craft ‘Super Dry’, a dynamic new campaign for its 0.0% beer. Cut to an energetic track, the spot takes viewers on an vibrant journey through modern day Japan, zooming through shots of glistening Asahi bottles, bubbles, and bustling neon city life. Whether in a bar, on the town, or on a rooftop, the 0.0% beer is shown to be the perfect accompaniment to socialising with friends.
Credits
Production Company:
FAMILIADate:
January, 2023More from Asahi Beverages
Asahi Beverages: Seek What Is Unique
9.0
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 18, 2026
DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time
Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation
Jun. 18, 2026
PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil
The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025
