ATG: Is This What Excitement Feels Like?
Media Type:
Film
Excitement is an emotion as well as a visceral feeling. It is a way in which we lose ourselves, which is the essence of the new spot for Swedish horse race betting company ATG. In it, we follow a woman who wakes up to find a horse in her house, before she is catapulted through a fantastic journey.
Visionary Danish director Martin de Thurah and Swedish agency Åkestam Holst have teamed up to create a dream of a film produced by Bacon. Through magical realism, subtle sound design, and poetic images, the audience is taken on a breathtaking and almost cathartic journey through the excitement of betting on horses.
Credits
Advertising Agency:
Åkestam Holst, Stockholm, SwedenProduction Company:
Bacon ProductionDate:
November, 2022
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 06, 2026
Liverpool FC's Christmas Campaign Delivers Football’s Biggest-Ever Thank You to Fans
Global multimedia Liverpool FC campaign spanning 5 continents will roll out until end of December 2026
Nov. 06, 2026
Georgia Natural Gas Brings Simplicity to the Chaos
ArtClass director Oren Kaplan’s Thanksgiving spot is the second film in Georgia Natural Gas’s "It's That Simple" campaign