ATG: Is This What Excitement Feels Like?
Media Type:
FilmExcitement is an emotion as well as a visceral feeling. It is a way in which we lose ourselves, which is the essence of the new spot for Swedish horse race betting company ATG. In it, we follow a woman who wakes up to find a horse in her house, before she is catapulted through a fantastic journey.
Visionary Danish director Martin de Thurah and Swedish agency Åkestam Holst have teamed up to create a dream of a film produced by Bacon. Through magical realism, subtle sound design, and poetic images, the audience is taken on a breathtaking and almost cathartic journey through the excitement of betting on horses.
Credits
Advertising Agency:
Åkestam Holst, Stockholm, SwedenProduction Company:
Bacon ProductionDate:
November, 2022Ad of the day
Ad of the Day | Nestle: Unforgettable Recipes 10.0 Ad of the Day | Teamwork.com: The Client 10.0 Ad of the Day | Lindex: Underwear for Life 10.0Latest News
Apr. 25, 2024
The One Club Opens 2024 COLORFUL Grant Program for BIPOC Creatives
The One Club for Creativity announced the 2024 launch of COLORFUL, a grant program connected to the upcoming Young Guns 22 competition to help young BIPOC creatives
Apr. 25, 2024
Ad of the Day | Lacoste Unveils its Latest Iconic Brand Campaign "Play Big"
Exploring uncharted territories and placing art at its very heart, 2024 is undeniably a big year for the Crocodile