ATG: Is This What Excitement Feels Like?
Media Type:
Film
Excitement is an emotion as well as a visceral feeling. It is a way in which we lose ourselves, which is the essence of the new spot for Swedish horse race betting company ATG. In it, we follow a woman who wakes up to find a horse in her house, before she is catapulted through a fantastic journey.
Visionary Danish director Martin de Thurah and Swedish agency Åkestam Holst have teamed up to create a dream of a film produced by Bacon. Through magical realism, subtle sound design, and poetic images, the audience is taken on a breathtaking and almost cathartic journey through the excitement of betting on horses.
Credits
Advertising Agency:
Åkestam Holst, Stockholm, SwedenProduction Company:
Bacon ProductionDate:
November, 2022
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Sep. 28, 2026
Why Make it Easy? De Balie and Dawn Explore the Power of Discomfort in Bold new Campaign
De Balie, Amsterdam’s home for culture and debate, launches striking new brand campaign with Dawn, pairing provocative copy with surreal photography
Sep. 28, 2026
MOX Creates New Brand Identity for Formula E's Next Era of Racing
The rebrand lands the central message of making progress thrilling, cementing Formula E's position as a confident, culturally impactful global sport