Auchan: The GPS Quality Label


Media Type:

Digital Digital








Retail Services

Over the past few years, Europe has been hit by a series of food scandals. Today French consumers don’t know where their food comes from. And that’s the point of this campaign: Where does our food really come from and under which circumstances has it been produced? In response, Auchan, one of France’s leading retailers, has launched the GPS Quality Label campaign. Instead of coming up with promises that no one believes in anymore, Auchan has created the only quality label that shows precisely where the local farmers actually produce the products, using the Google Street View technology. This way, people can check the production quality and the origins of their food themselves.


Advertising Agency:

Serviceplan, Paris, France

Global Chief Creative Officer:

Alexander Schill

Chief Creative Officer:

Daniel Perez

Art Directors:

David Leliard, Astrid Pinon


Chloé Rosiaux , Damien Lebreuilly


June, 2019

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