Audi: The Drive

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Australia

Industry:

Automotive

‘The Drive’ takes viewers on an immersive road journey through breathtaking Australian landscapes in an all-new Audi A6 Sedan. The film was shot in the NSW Central Tablelands by director Luke Bouchier at Finch, using multiple cameras to replicate the experience of driving the car, which the audience can enjoy from the comfort and safety of their own home. To enhance the mood of the drive, the film was scored by composer John Hassell, from his studio in Marseille, France, where he is currently in isolation. Part of the appeal for using a long, slow TV-style approach was to tap into the zen nature of the genre in a time when people seemingly crave it more than ever – encouraging a moment of calm in an otherwise frantic climate. The Drive is Inspired by the slow TV genre and made to showcase both the beauty and diversity of the Australian landscape, to allow people to experience the calming feeling of the open road.

Credits

Advertising Agency:

We Are Social Australia

Managing Director:

Suzie Shaw

Executive Creative Director:

Edu Pou

Senior Editor / Creative:

John Agnew

Designers:

Matt Geersen, Oliver Ryan

Executive Producer:

Thea Carone

Account Director:

Jess Steele

Account Manager:

Jarryd Patel

Production Company:

Finch

Director:

Luke Bouchier

DOP:

Jordan Maddocks

Executive Producer:

Camilla Mazzaferro

Production Manager:

Franceska Walker

Post Production:

Atticus

Executive Producer:

Amelia Bromley

Editor:

Matt Bennet

Composer / Sound Design:

John Hassell

Date:

April, 2020