Audi x Jorja Smith: Driven by Progress

8.7

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Automotive

Audi UK and BBH London are bringing the story of progress to life in their latest campaign with BRIT award-winning singer/songwriter Jorja Smith. Audi’s narrative comes alive for a UK audience in its new hero film starring Audi’s all-electric RS e-tron GT. Reaching across multiple touchpoints, the ‘Driven by Progress’ campaign tells Audi’s electric vehicle leadership story, drawing parallels with the pivotal moments in the progress of Jorja Smith’s artistic life. It presents Audi in an entirely new way in the UK, by partnering with a well-known local storyteller and creator to capture stories of pioneering progress.

Credits

Advertising Agency:

BBH London, UK

Creative Director:

Felipe Guimaraes

Art Director:

Ray Chan

Copywriter:

Sacha Ward

Business Lead:

James Rice

Senior Account Director:

Celia Taylor

Account Manager:

Jenny McHale

Strategist:

Rob Meiklejohn

Agency Producer:

Ali Terrell

Director/ Production Co:

Dan DeFlice

Producer:

Jame Waters

Editor:

Emma Backman

Post Production:

ELMNTL

DOP:

Steve Annis

Date:

July, 2023

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