Autotrader: If You See a Car, Find it on Autotrader

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Automotive

Comedian and entertainer Kenan Thompson stars in a new multi-media campaign released today by Autotrader, a Cox Automotive company. Inclusive of video, digital and social creative, the new campaign, "If You See a Car, Find It on Autotrader," from global marketing agency 72andSunny New York addresses a universal issue for today’s car buyers: finding the car they want with pricing to fit their budget. The creative showcases Autotrader as the brand with the largest car inventory, enabling shoppers to easily find the new and used cars they see on TV, in movies, in their social feeds and in real life, all with pricing personalized to them.

Credits

Advertising Agency:

72andSunny LA, USA

Photographer:

Emily Shur/ Giant Artists

Producer:

Marc Grill/ O Positive

Editor:

Arcade Edit

Post Production/VFX:

ArtJail

Sound Design:

Lime Studios

Director of Photography:

Trent Opaloch

Media Planning/Buying:

Hearts & Science

Date:

September, 2023

Latest News

Jul. 09, 2026

Voyager Backs Debut Album From Longtime Collaborator "Melanson"

Category entry points (CEPs) are contextual cues that trigger brand recall and drive growth

Jul. 09, 2026

Only 16% of Brands Use Category Entry Points as Structural Barriers Slow Adoption

As the contextual cues that trigger consumers to think of a brand within a category, CEPs can unite brand and performance to drive growth