Barilla: Passtaword, 2

10.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Italy

Industry:

Food

Despite an increased awareness around cybersecurity, nowadays too many people continue to use extremely simple passwords that are easily cracked. But creating a secure password is easier than people think. It doesn't have to be too complex. It just has to be long. Like a passphrase: a password composed by multiple words. On the occasion of World Password Day, Barilla invited everyone to upgrade their old passwords and create stronger ones (yet easy to remember) using their favourite pasta dishes, perfect examples of passphrases. It's more than a password: it's a PASSTAWORD.

Credits

Advertising Agency:

We Are Social, Milan, Italy

Executive Creative Director:

Alessandro Sciarpelletti

Executive Creative Production Director:

Daniele Piazza

Creative Directors:

Stefano Cucinotta, Andrea Fumagalli

Creative Supervisor:

Alberto Mora

Senior Art Director:

Camillo Addis

Editorial Director:

Giuseppe Schiavone

Editor:

Carlotta Missaglia

Writer:

Francesca Stelluti

Head of Client Services:

Miguel Lima

Senior Account Director:

Paola Tonetti

Senior Account Executive:

Francesca Rutigliano

Account manager:

Nicole Mattuzzi

Account Executive:

Andrea Gori

Date:

May, 2023

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