Barilla: Passtaword, 3
Media Type:
Print
Despite an increased awareness around cybersecurity, nowadays too many people continue to use extremely simple passwords that are easily cracked. But creating a secure password is easier than people think. It doesn't have to be too complex. It just has to be long. Like a passphrase: a password composed by multiple words. On the occasion of World Password Day, Barilla invited everyone to upgrade their old passwords and create stronger ones (yet easy to remember) using their favourite pasta dishes, perfect examples of passphrases. It's more than a password: it's a PASSTAWORD.
Credits
Advertising Agency:
We Are Social, Milan, ItalyExecutive Creative Director:
Alessandro SciarpellettiExecutive Creative Production Director:
Daniele PiazzaCreative Directors:
Stefano Cucinotta, Andrea FumagalliCreative Supervisor:
Alberto MoraSenior Art Director:
Camillo AddisEditorial Director:
Giuseppe SchiavoneEditor:
Carlotta MissagliaWriter:
Francesca StellutiHead of Client Services:
Miguel LimaSenior Account Director:
Paola TonettiSenior Account Executive:
Francesca RutiglianoAccount manager:
Nicole MattuzziAccount Executive:
Andrea GoriDate:
May, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing