Bekol: Sound Changes Everything, 1
Media Type:
Online
Brand
Agency
Country:
Industry:
We've all fallen prey to clickbait. Those small innocuous looking posts in our Facebook feeds with 'interesting' headlines created to combat banner blindness. Posts most of us cannot resist clicking which usually lead to a double digit lift in click through rates.
With that in mind, BBR Saatchi & Saatchi decided to put this knowledge into practice for 'Bekol', Israel's Organization for the Hard of Hearing, and get people to take a hearing test in spite of their reluctance to do so.
Credits
Advertising Agency:
BBR Saatchi & Saatchi, IsraelCEO:
Yossi LubatonChief Creative Officer:
Idan RegevCreative Director:
Kobi CohenCreative Technology Director:
Roy ZoaretzVP Client Services:
Ben MuskalVP Content & Production:
Dorit GviliAccount Supervisor:
Reni Bracha-LandauAccount Executive:
Shiran Atuan RachamimMarcom Director:
Eva HassonDigital Studio Manager:
Michael ShellyVideo Editor:
Eyal VinizerDate:
December, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing