Bekol: Sound Changes Everything, 2
Media Type:
Online
Brand
Agency
Country:
Industry:
We've all fallen prey to clickbait. Those small innocuous looking posts in our Facebook feeds with 'interesting' headlines created to combat banner blindness. Posts most of us cannot resist clicking which usually lead to a double digit lift in click through rates.
With that in mind, BBR Saatchi & Saatchi decided to put this knowledge into practice for 'Bekol', Israel's Organization for the Hard of Hearing, and get people to take a hearing test in spite of their reluctance to do so.
Credits
Advertising Agency:
BBR Saatchi & Saatchi, IsraelCEO:
Yossi LubatonChief Creative Officer:
Idan RegevCreative Director:
Kobi CohenCreative Technology Director:
Roy ZoaretzVP Client Services:
Ben MuskalVP Content & Production:
Dorit GviliAccount Supervisor:
Reni Bracha-LandauAccount Executive:
Shiran Atuan RachamimMarcom Director:
Eva HassonDigital Studio Manager:
Michael ShellyVideo Editor:
Eyal VinizerDate:
December, 2017
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 06, 2026
Liverpool FC's Christmas Campaign Delivers Football’s Biggest-Ever Thank You to Fans
Global multimedia Liverpool FC campaign spanning 5 continents will roll out until end of December 2026
Nov. 06, 2026
Georgia Natural Gas Brings Simplicity to the Chaos
ArtClass director Oren Kaplan’s Thanksgiving spot is the second film in Georgia Natural Gas’s "It's That Simple" campaign