Bekol: Sound Changes Everything, 2


Media Type:

Online Online







We've all fallen prey to clickbait. Those small innocuous looking posts in our Facebook feeds with 'interesting' headlines created to combat banner blindness. Posts most of us cannot resist clicking which usually lead to a double digit lift in click through rates. With that in mind, BBR Saatchi & Saatchi decided to put this knowledge into practice for 'Bekol', Israel's Organization for the Hard of Hearing, and get people to take a hearing test in spite of their reluctance to do so.


Advertising Agency:

BBR Saatchi & Saatchi, Israel

Chief Creative Officer:

Idan Regev

Creative Director:

Kobi Cohen

Creative Team:

Ronni Azulay, Idan Levy

Creative Technology Director:

Roy Zoaretz

VP Client Services:

Ben Muskal

VP Content & Production:

Dorit Gvili

Account Supervisor:

Reni Bracha-Landau

Account Executive:

Shiran Atuan Rachamim

Marcom Director:

Eva Hasson

Digital Studio Manager:

Michael Shelly

Video Editor:

Eyal Vinizer


December, 2017

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