Blue Cross: Pets Mean More
Media Type:
Digital
Brand
Agency
Country:
Industry:
The life-enhancing role pets play in our lives is at the centre of a new campaign for animal care charity Blue Cross, created by LIDA. It shines a light on the myriad ways pets help humans – from making us laugh to keeping us healthy – and what Blue Cross does to help pets in return. The campaign also introduces a new strapline: Pets change lives We change theirs. The aim is to inspire people to give back to pets in need by supporting the vital work done by Blue Cross.
Credits
Advertising Agency:
LIDA London, UKCreative Director:
Tom ThomasArt Director:
Greg FoyCopywriter:
Heather KeywoodAccount Director:
Jordan MillerSenior Account Manager:
Kitty Lewis-WilliamsAgency Producer:
Nicola GilbertProducer:
Tim MarshallMedia Planning / Buying:
Blue 449DOP:
Jim JolliffeEdit Producer:
Tor AdamsVFX Artist:
Lora NikolaevTitle Animation:
Matt Campbell/ Blind PigComposer:
Biggi Hilmars/ Imagem Music PublishingDate:
June, 2017More from Blue Cross
Blue Cross: Legacy DRTV
9.0
Blue Cross: Vulnerable Pets
9.0
Blue Cross: Emotions
9.5
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 25, 2026
Bountiful Cow Wins Butternut Box Brand Media Account
The agency will lead above-the-line media strategy, planning and buying for Butternut Box, supporting the brand as it continues its mission to make fresh food
Sep. 25, 2026
D&AD Awards Four Black Pencils and Reveals 2026 Global Rankings
Isle of Any's Your Way Out for Coinbase receives two Black Pencils for Visual Effects and Production Design