Blue Cross: Pets Mean More
Media Type:
Digital
Brand
Agency
Country:
Industry:
The life-enhancing role pets play in our lives is at the centre of a new campaign for animal care charity Blue Cross, created by LIDA. It shines a light on the myriad ways pets help humans – from making us laugh to keeping us healthy – and what Blue Cross does to help pets in return. The campaign also introduces a new strapline: Pets change lives We change theirs. The aim is to inspire people to give back to pets in need by supporting the vital work done by Blue Cross.
Credits
Advertising Agency:
LIDA London, UKCreative Director:
Tom ThomasArt Director:
Greg FoyCopywriter:
Heather KeywoodAccount Director:
Jordan MillerSenior Account Manager:
Kitty Lewis-WilliamsAgency Producer:
Nicola GilbertProducer:
Tim MarshallMedia Planning / Buying:
Blue 449DOP:
Jim JolliffeEdit Producer:
Tor AdamsVFX Artist:
Lora NikolaevTitle Animation:
Matt Campbell/ Blind PigComposer:
Biggi Hilmars/ Imagem Music PublishingDate:
June, 2017More from Blue Cross
Blue Cross: Legacy DRTV
9.0
Blue Cross: Vulnerable Pets
9.0
Blue Cross: Emotions
9.5
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 14, 2026
Publicis Spain and Vagisil present "WHAT'S IN MY VAG", the Summer Essentials Almost no one Talks About
Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"
Aug. 14, 2026
Revry Reveals "King of Drag" Season 2 Cast and Live National Tour
The first drag king competition series returns this fall and hits the road for a 22-city national tour