BMW: BMW vs. DALLE-2
Media Type:
Print
Brand
Agency
Country:
Industry:
BMW is the only car brand in Israel (and one of the only car brands in the world) that has chosen a woman representative, actress Ayelet Zurer, as the "face" of the brand.
Publicis Israel saw the buzz and enthusiasm around DALLE- 2, the world's most advanced AI software, they decided to take the technology for a "test drive." The team searched "car driver" in many variations, and almost 95% of the outputted results were of male drivers. From this discovery, they came up with a quick print campaign that shows that even the most advanced software has a way to go when it comes to women's representation.
Credits
Advertising Agency:
Publicis IsraelCEO:
Shelly Shamir KeinanCreative VP:
Igal EzraCreative Director:
Anat Itzhaki AbuCopywriter:
Shlomo Kavas, Benel ShkuriArt Director:
Gal Mamalia, Kobi NevoCustomer VP:
Ran DaninoClient Management:
Noa Sivan, Or FitussiVP Strategic Planning:
Hadas DublinStrategic Planner:
Asaf NersonStudio:
Lea Avram Vayzer, Zehava Greenberg, Roni Rappaport, Lilian Bar Lev, Dana Schussberger, Yulia Jacques, Jenny Gindos, Nadav Salomon, Dafna Yaron, Mai Oshfiz, Yaron SrafatiPOC:
Mikayla BogartDate:
October, 2022
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