BMW: First Drive
Brand
Agency
Country:
Initially, BMW was only perceived by the Korean consumers as an imported car brand with extraordinary performance. The level of awareness of the brand’s promise called “JOY” was not high. Thus, we set the goal to communicate the clear and definite true nature of BMW to the consumers and deliver the message of JOY.
Credits
Advertising Agency:
INNORED, Seoul, KoreaDate:
July, 2016
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Oct. 30, 2026
Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign
Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door
Oct. 30, 2026
Ad of the Day | Sephora Partners With Seth Rogen to Celebrate the Beauty Gifter
The Retailer’s Campaign "We All Sephora" brings Humor and Heart to Holiday Gifting