BMW: The Future Is Electric

5.5

Media Type:

Ambient Ambient

Brand

brand

Agency

agency

Country:

Germany

Industry:

Automotive

The BMW Group has delivered more than 100,000 electrified vehicles to customers worldwide in 2017. To celebrate this important milestone, the iconic BMW "Four-Cylinder" Headquarters Tower is being transformed by a lighting installation into upright batteries, representing the forward thinking which is a fundamental part of BMW's DNA. The special illumination was projected onto the building.

Credits

Advertising Agency:

Jung von Matt, Germany

Date:

December, 2017

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