Bodyform: #Periodsomnia

8.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Health, Beauty

New research conducted by Libresse, known as Bodyform in the UK and launching as Saba in the US, reveals that on average, women+ lose 5 months of sleep over their lifetime due to the discomfort, anxiety and fear of nights on their period[1}. This research on the period sleep gap has informed the brand’s latest taboo-busting campaign, #Periodsomnia, and the launch of its new Goodnight Towels with MaxCour-V™ adaptive technology.

Credits

Advertising Agency:

AMV BBDO, London, UK

CCO/CD:

Nadja Lossgott, Nicholas Hulley

Copywriter & Art Director:

Anzhela Hayrabedyan, Luca Grosso

Designer:

Simon Dilks, Max Henderson

Agency Planner:

Suzanne Barker, Margaux Revol, Bea Farmelo

Agency Account Team:

Sarah Hore-Lacy, Helen Limbrey, Katie Gorrod

Agency Project Management:

Daniela Loccisano

Agency TV Producer:

Edwina Dennison

Production Company:

Somesuch

Director:

Kim Gehrig

Production Co. Producer:

Lee Groombridge

Production Co. Exec Producer:

Chris Watling, Seth Wilson

DOP:

Chayse Irvin

Casting:

Leanne Flinn

Production Design:

Marie Lanna

Costume Designer:

Hannah Edwards

Editing Co:

Trim Editing

Editor:

Thomas Grove Carter

Edit Assistant:

Jacques Simon

Edit Producer:

Noreen Khan

Post-production Company:

Time Based Arts

VFX Supervisors:

Stephen Grasso, Mike Battcock

Creative Director:

Mike Skrgatic

Colourist:

Simone Grattarola

Date:

July, 2022