Bodyform: #Periodsomnia
Media Type:
TV
Brand
Agency
Country:
Industry:
New research conducted by Libresse, known as Bodyform in the UK and launching as Saba in the US, reveals that on average, women+ lose 5 months of sleep over their lifetime due to the discomfort, anxiety and fear of nights on their period[1}. This research on the period sleep gap has informed the brand’s latest taboo-busting campaign, #Periodsomnia, and the launch of its new Goodnight Towels with MaxCour-V™ adaptive technology.
Credits
Advertising Agency:
AMV BBDO, London, UKCopywriter & Art Director:
Anzhela Hayrabedyan, Luca GrossoDesigner:
Simon Dilks, Max HendersonAgency Planner:
Suzanne Barker, Margaux Revol, Bea FarmeloAgency Account Team:
Sarah Hore-Lacy, Helen Limbrey, Katie GorrodAgency Project Management:
Daniela LoccisanoAgency TV Producer:
Edwina DennisonProduction Company:
SomesuchDirector:
Kim GehrigProduction Co. Producer:
Lee GroombridgeProduction Co. Exec Producer:
Chris Watling, Seth WilsonDOP:
Chayse IrvinCasting:
Leanne FlinnProduction Design:
Marie LannaCostume Designer:
Hannah EdwardsEditing Co:
Trim EditingEditor:
Thomas Grove CarterEdit Assistant:
Jacques SimonEdit Producer:
Noreen KhanPost-production Company:
Time Based ArtsVFX Supervisors:
Stephen Grasso, Mike BattcockCreative Director:
Mike SkrgaticColourist:
Simone GrattarolaDate:
July, 2022
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
8.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 11, 2026
Finalists from 14 Countries Announced for 2026 ONE Asia Creative Awards
TBWA\Hakuhodo and VML Thailand lead the region with 11 finalists each; TBWA MAL SE Asia and Wolf BKK follow with eight each
Nov. 11, 2026
Bannerflow Expands into UK and US with new London and New York Offices
Tenzing-backed launch marks the next stage of growth for creative automation platform, which is trusted by more than 2,000 brands