Bowery Farming: The Pretty One
Media Type:
Online
Brand
Agency
Country:
Industry:
With “Feel Good Greens,” Bowery Farming and Colossus wanted to create a whimsical campaign that would raise awareness of the benefits of vertically farmed produce. The visuals are inspired by the relatable, yet off-beat, illustrations of French artist Laurène Boglio, with whom they partnered to create original artwork for the campaign. “Feel Good Greens” contrasts life’s little (and not-so-little) let-downs, like “you accidentally replied all,” or “you just found out you’re a meme,” with the upside of Bowery’s reliably fresh greens, all summarized in the tagline, “If nothing else, feel good about your greens.”
Credits
Advertising Agency:
Colossus, USADesigner:
Romik Bose MitraCopywriter:
Jillian ApatowAccount Directors:
Hayley Richards, Melissa AstorgaProducer:
Emily LapierreExecutive Producer:
Nicole Hollis-VitaleManaging Director:
Jonathan BalckProduction Company:
SnyderExecutive Producer:
Sari RoweIllustrator:
Laurene BoglioAnimator:
Stephanie SergeantSound Designer:
Mark WongMusic:
Extreme MusicDate:
January, 2022
Ad of the day
Ad of the Day | Aruba Tourism Authority: The Aruba Effect
9.0
Ad of the Day | Dove: The Code
10.0
Ad of the Day | Vienna Tourist Board: Microdose Vienna
9.0
Latest News
Apr. 19, 2024
Hours of Sleep Turn into Products, Trips, and Even Cash in Rewards Program for Drivers
Initiative is designed to promote safer roads and better health for professionals who drive for a living
Apr. 19, 2024
Freepik Unveils AI-Driven Design Transformations, Revitalizing Local Small Businesses in San Francisco's Excelsior District
From conception to fruition, Freepik’s AI-assisted designs enhance business storefronts, interiors and merchandising in record time