Bowery Farming: The Pretty One

7.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

With “Feel Good Greens,” Bowery Farming and Colossus wanted to create a whimsical campaign that would raise awareness of the benefits of vertically farmed produce. The visuals are inspired by the relatable, yet off-beat, illustrations of French artist Laurène Boglio, with whom they partnered to create original artwork for the campaign. “Feel Good Greens” contrasts life’s little (and not-so-little) let-downs, like “you accidentally replied all,” or “you just found out you’re a meme,” with the upside of Bowery’s reliably fresh greens, all summarized in the tagline, “If nothing else, feel good about your greens.”

Credits

Advertising Agency:

Colossus, USA

Designer:

Romik Bose Mitra

Copywriter:

Jillian Apatow

Account Directors:

Hayley Richards, Melissa Astorga

Producer:

Emily Lapierre

Executive Producer:

Nicole Hollis-Vitale

Managing Director:

Jonathan Balck

Production Company:

Snyder

Executive Producer:

Sari Rowe

Illustrator:

Laurene Boglio

Animator:

Stephanie Sergeant

Sound Designer:

Mark Wong

Music:

Extreme Music

Date:

January, 2022

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