Previous Case Aquafresh: Hijack Next Case TED: International Women's Day

Bradesco: The Jetsons

7.0

Media Type:

Film

Brand

Agency

Country:

Brazil

Industry:

Financial Services

Little by little, the film shows different innovations brought by Bradesco to make customers' daily lives easier which go far beyond what was expected in the original version of The Jetsons: personalized investment recommendations by video call, cash deposit in ATMs that become immediately available in the account, contactless payment, and BIA – Bradesco’s Artificial Intelligence.

Credits

Advertising Agency:

Publicis Brazil

Chief Creative Officer:

Domenico Massareto

Executive Creative Director:

Gustavo Victorino

Creative Directors:

Paulo Aguiar, Rico Lins

Associate Creative Directors:

Bernardo Correa, Rafael Campos

Art Directors:

Lucas Pinheiro, Juan Perafan

Copywriters:

Merico Vizer, Rico Lins

Integrated Creative Campaign:

Larissa Domingues, Pedro Furtado, Douglas Reis, Elias Carmo, William Rodrigues, Eugênio Lima, Rafael Dias, Victor Britto

Content:

Gabriela Moura, Tiago Cordeiro

Projects and Technology:

Marcio Bueno, Nádia Mathias, Fernanda Kochi, Daniele Pereira, Mayni Alves, Catarina Paiva

SEO:

Evelyn Umberti, Giovanni Luigi

UX:

Vinicius Maffeis

Customer Service:

Tatiana Chiari, Marcelo Trivilato, Livia Toledo, Felipe Francis, Julia Pimenta, Daniel Siqueira

Planning:

Gustavo Leite, Rodrigo Magalhães, André Katayama, Giulia Joau

Media:

Maurício Almeida, Larissa Deliberai, Camila Donice, Bruno Flávio, Juliana Coralli, Giovanna Passo, Lidia Rodrigues, Guilherme Reis, Leandro Lessa, Rivagna Valcaci, Tainah Toledo, Carlos Rodrigues, Alinne Lopes, Italo Brito, Tatiane Santos, Priscila Santos

Head of Production:

Renata Sayão

RTVC:

Valeria Andrighetti, Ale Sarilho

Film Production:

Vetor Zero

Film Direction:

Gabriel Nóbrega, Thiago Martins

Executive Production:

Alberto Lopes, Sergio Salles

Customer Service:

Marcia Guimarães, Thaís Lopes