BRP: Sea-Doo
Media Type:
Film
Brand
Agency
Country:
Industry:
Cossette was presented with a lofty challenge for the European market of shifting misperceptions around who and how PWC (personal watercraft) are used. The execution had to target a broad audience and prospective new entrants while checking the box on multiple objectives—that it’s not a dangerous or irresponsible sport and that the possibilities with a Sea-Doo go way beyond doing donuts on the water.
Credits
Advertising Agency:
Cossette, Montreal, CanadaCreative:
Louis-Philippe Tremblay, Ayesha LoboStrategy:
Michel-Alex Lessard, Myriam MinvilleAccounts:
Alyssa Huggins, Aniesha Farrington, Claire JouinProduction House:
SeptièmeProduction:
Dominique Dufour, Frédérick QuintalDirection:
Eva Van den BulckeCopywriting, Content Strategy & Casting:
Brendan MurphyDOP:
Guillaume BeaudoinSound & Music:
LamajeureMedia Agency:
TouchéDate:
March, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 14, 2026
Art Directors Club Opens Call for Entries for Global ADC Young Guns 24
This year's competition branding and YG Cube trophy created by designer Chantal Jahchan, a YG23 winner
Jul. 14, 2026
Annahar and UNHCR Spotlight Lebanon's Refugee Crisis with the Displaced Edition
AnNahar, in partnership with UNHCR, disrupts its own newspaper page order to turn the reading experience into a reflection of displacement