BRP: Sea-Doo
Media Type:

Country:
Industry:
Cossette was presented with a lofty challenge for the European market of shifting misperceptions around who and how PWC (personal watercraft) are used. The execution had to target a broad audience and prospective new entrants while checking the box on multiple objectives—that it’s not a dangerous or irresponsible sport and that the possibilities with a Sea-Doo go way beyond doing donuts on the water.
Credits
Advertising Agency:
Cossette, Montreal, CanadaCreative:
Louis-Philippe Tremblay, Ayesha LoboStrategy:
Michel-Alex Lessard, Myriam MinvilleAccounts:
Alyssa Huggins, Aniesha Farrington, Claire JouinProduction House:
SeptièmeProduction:
Dominique Dufour, Frédérick QuintalDirection:
Eva Van den BulckeCopywriting, Content Strategy & Casting:
Brendan MurphyDOP:
Guillaume BeaudoinSound & Music:
LamajeureMedia Agency:
TouchéDate:
March, 2023Ad of the day



Latest News
Mar. 31, 2023
Pot Noodle Addresses Britain's Pothole Epidemic with "Nothing Fills a Hole Like Pot Noodle" Campaign by adam&eveDDB
Pot Noodle showcases Pot Noodle as the ultimate hole-filling meal with a new campaign
Mar. 31, 2023
Ad of the Day | Me, My Autism & I: Vanish Unveils its Channel 4 Diversity in Advertising Award-Winning Campaign
The wide-ranging campaign created by Havas London and oscar-winning director Tom Hooper