BRP: Sea-Doo
Media Type:
Film
Brand
Agency
Country:
Industry:
Cossette was presented with a lofty challenge for the European market of shifting misperceptions around who and how PWC (personal watercraft) are used. The execution had to target a broad audience and prospective new entrants while checking the box on multiple objectives—that it’s not a dangerous or irresponsible sport and that the possibilities with a Sea-Doo go way beyond doing donuts on the water.
Credits
Advertising Agency:
Cossette, Montreal, CanadaCreative:
Louis-Philippe Tremblay, Ayesha LoboStrategy:
Michel-Alex Lessard, Myriam MinvilleAccounts:
Alyssa Huggins, Aniesha Farrington, Claire JouinProduction House:
SeptièmeProduction:
Dominique Dufour, Frédérick QuintalDirection:
Eva Van den BulckeCopywriting, Content Strategy & Casting:
Brendan MurphyDOP:
Guillaume BeaudoinSound & Music:
LamajeureMedia Agency:
TouchéDate:
March, 2023
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 02, 2026
Editorial Company Papercut Announces its "Official" Debut
Founded by Biff Butler and Brandee Probasco, Papercut is the best-kept secret in post-production no longer. Handmade, from scratch. Now in its second year.
Oct. 02, 2026
Crufts Appoints Tommy to Create new Campaign Platform for 2027
New platform will aim to connect Crufts with a new generation of dog lovers while remaining relevant to its loyal existing audience