BRP: Sea-Doo

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Canada

Cossette was presented with a lofty challenge for the European market of shifting misperceptions around who and how PWC (personal watercraft) are used. The execution had to target a broad audience and prospective new entrants while checking the box on multiple objectives—that it’s not a dangerous or irresponsible sport and that the possibilities with a Sea-Doo go way beyond doing donuts on the water.

Credits

Advertising Agency:

Cossette, Montreal, Canada

Creative:

Louis-Philippe Tremblay, Ayesha Lobo

Strategy:

Michel-Alex Lessard, Myriam Minville

Accounts:

Alyssa Huggins, Aniesha Farrington, Claire Jouin

Production House:

Septième

Production:

Dominique Dufour, Frédérick Quintal

Direction:

Eva Van den Bulcke

Copywriting, Content Strategy & Casting:

Brendan Murphy

DOP:

Guillaume Beaudoin

Sound & Music:

Lamajeure

Media Agency:

Touché

Date:

March, 2023

Latest News

Sep. 22, 2023

Wyoming Whiskey Debuts National Parks No.3 and the Grand Collection in the Third Installment

Chapter Three of the campaign, created with agency partner 77 Ventures Creative, includes new whiskies and films

Sep. 22, 2023

New Android Campaign Compares SMS Texting to a Competitors' Outdated Texting Technology

Android humorously addresses common texting issues due to outdated messaging technology used by a competitor