Budweiser: Bud Ground Cooler

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Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Morocco

Industry:

Alcoholic Drinks

This year again, heat waves with peaks of 43°C (109° F) are raging in many parts of the world, increasing energy demand. However, not everyone can cope with global warming the same way. In developing countries, around 48% of these territories do not have regular access to electricity. In those time periods, the demand for cold beverages in these areas has increased by approximately 14% over the last 10 years. The consumption of cold beverages has the ability to reduce sweat output and lower body temperature. But without electricity (lack of network, power cuts, power outages...) and by default with no working refrigerators, local entrepreneurs cannot sell cold beverages.

Credits

Advertising Agency:

BETC Paris, France

Chief Creative Officer:

Stéphane Xiberras

Executive Creative Director:

Alasdhair Macgregor

Creative Director:

David Martin Angelus

Artistic Director:

Julien Lefevre

Assistant Artistic Director:

Eloise Leveque

Copywriter:

David Campese

Traffic:

Elodie Diana

Production:

Jeremie Vitard, Benjamin Przespolewski, Julien Lacouture

Director:

Raphael Aupy

Account Team:

Valerie Dhotel-Frances, Hugo Ghiglia, Alice Takagi, Laura Teboul

Date:

May, 2023