Budweiser: Bud Ground Cooler
Media Type:
Film
Brand
Agency
Country:
Industry:
This year again, heat waves with peaks of 43°C (109° F) are raging in many parts of the world, increasing energy demand. However, not everyone can cope with global warming the same way. In developing countries, around 48% of these territories do not have regular access to electricity. In those time periods, the demand for cold beverages in these areas has increased by approximately 14% over the last 10 years. The consumption of cold beverages has the ability to reduce sweat output and lower body temperature. But without electricity (lack of network, power cuts, power outages...) and by default with no working refrigerators, local entrepreneurs cannot sell cold beverages.
Credits
Advertising Agency:
BETC Paris, FranceChief Creative Officer:
Stéphane XiberrasExecutive Creative Director:
Alasdhair MacgregorCreative Director:
David Martin AngelusArtistic Director:
Julien LefevreAssistant Artistic Director:
Eloise LevequeCopywriter:
David CampeseTraffic:
Elodie DianaProduction:
Jeremie Vitard, Benjamin Przespolewski, Julien LacoutureDirector:
Raphael AupyAccount Team:
Valerie Dhotel-Frances, Hugo Ghiglia, Alice Takagi, Laura TeboulDate:
May, 2023
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