Burger King: Comedian

7.3

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

France

Industry:

Food

With their agency Buzzman, BURGER KING® France bounced back with humor to the latest controversial work of Maurizio Cattelan: a banana simply stuck on a wall, which sold for $120,000.00 and was eaten by a visitor. On their social networks, the American brand trolled the work of art, replacing the fruit by a French-fry. All this for a much more reasonable price, obviously. An ironic way of displaying the excesses of contemporary art, and to remember that BURGER KING®, at least, is not bananas.

Credits

Advertising Agency:

Buzzman, Paris, France

President and Executive Creative Director:

Georges Mohammed-Chérif

Vicepresident:

Thomas Granger

Managing Director:

Julien Levilain

Copywriters:

Philippe Boucheron, Patrice Lucet

Business Director:

Loïc Coelho

Head of PR & Communication:

Amélie Juillet

PR & Communication Manager:

Paul Renaudineau

Date:

December, 2019