Burger King: Elections 2022
Media Type:
TV
Despite voting being mandatory in Brazil, the abstention rate in the 2022 elections – the most recently held in the country – reached a record high, with 31 million people not voting. Understanding the importance of each vote and recognizing its social role, Burger King Brazil launched a campaign, created by DAVID Sao Paulo, aimed at encouraging the public to get out and vote. How? After the elections, which took place on Sunday, October 6, anyone who showed proof of voting at the counter of BK restaurants on Monday, October 7, could choose between receiving a free order of fries or onion rings. The voting receipt was not retained at the time of redemption.
Credits
Advertising Agency:
DAVID, São PauloPartner, Global CCO:
Pancho CassisGlobal COO:
Sylvia PanicoECD:
Fabrício Pretto, Rogério Chaves, Marie Julie GerbauldACD:
Renato SimonArt Director:
Fernando Rihan, Nicole GelbvaksCopywriter:
Luiz Brodo, Nathalie PalomaresAccount:
Tom Gil, Cacá Franklin, Malu Figueiredo, Carolina D’AssunçãoProduction:
Fernanda Peixoto, Ana Marques, Letícia BritoEditor:
Silvio Figueira, Victor FolhaPlanning:
Carolina Silva, Rafael Prieto, Barbara Pires, Bruna BiancamanoMedia:
Márcia Mendonça, Karina Takara, Jefferson Souza, Brenda Cunha, Fabiana Rentes, Larissa SaadHead of Digital, Transformation:
Toni FerreiraSocial Media:
Bárbara Bueno, Marcelo Reis, Ully CorreaGlobal PR Director:
Sandra AzedoClient Approval:
Paulo Camargo, Igor Puga, Pedro Laguárdia, Saulo Faria, Jose Guilherme Machado, Ítalo Lôbo, Juliana Monteiro, Leandra Estevam, Julia OtochProduction company:
MolDirector:
Galileo GiglioPhotography Director:
Felipe HerminiExecutive Production:
Galileo Giglio, Joaquim CarriçoSound Production:
CarbonoSoundLabDate:
October, 2024
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