Burger King: Paranormal Delivery
Media Type:
Online
For its Halloween campaign, Burger King asked to their fans to send Whatsapp audios with their best paranormal stories in order to win free Whoppers if their cases resulted to be real. The reception was huge and hundreds of audios later, a recognized medium, Álvaro Santi, selected the best 3 stories and visited the places where the paranormal activity happened to check and give away free Whoppers to the ones living with ghosts. Because if you are never home alone, you don't have to eat alone.
Credits
Advertising Agency:
Wolf BCPP, Santiago, Chile.Executive Creative Director:
Gonzalo BaezaCreative Director:
Nicolás PérezArt Director:
Tomás CastroCopywriter:
Luis MorenoDate:
October, 2018
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